How to Use a DAM Platform for Employee Enablement

Employee enablement is more important than you think.

It’s a crucial factor that can significantly impact the success of a company, regardless of industry.

In fact, a report found that employee engagement can boost productivity by 17% and customer ratings by 10%.

On top of that, businesses that have a workforce with high levels of engagement experience a 21% increase in profitability.

In the 2022 Marketing Survey conducted by Forrester, B2B marketing decision-makers highlighted the importance of investing in new technology to enhance their content strategy in the upcoming year.

The survey found that a key focus for such investments is to improve productivity, with digital asset management (DAM) systems emerging as a critical component of this strategy.

DAM is a tool specifically designed to help companies with high volumes of digital content, and that can integrate with your existing stack of MarTech.

By implementing a DAM system, organizations can ensure that all their digital content is delivered to the right place at the right time, making it easier to support their omnichannel strategy.

But there's more to DAMs than just organizing all your digital assets in one place. They can also be used to empower employees and boost their engagement and productivity.

In this article, we'll explore six practical ways that businesses can utilize DAMs to encourage employee enablement and productivity.

6 ways to use DAM for employee enablement

Streamlined access to digital assets

Managing digital assets can be a daunting task for businesses, especially when different departments and software solutions operate in silos.

The result? A lack of structure and internal alignment.

The responsibility of organizing large amounts of images and videos is usually left to different employees, resulting in fragmented masses of digital content scattered across image banks, shared drives, servers, and cloud solutions - you name it.

And with the growing mass of digital content, the success rate of finding and reusing existing material is diminishing, making it challenging for large enterprises and global brands to keep track of valued and updated brand assets.

Using the wrong content can ultimately damage their brand and provide users with irrelevant buyer experiences.

Fortunately, there's a solution to this problem - which is DAM, as it serves as a “single source of truth” for all your digital assets.

A DAM system allows all approved users to store, manage, edit, distribute, and share brand assets all together in one vault, making it easier to access and reuse existing material.

Moreover, an open API allows for data exchange between key software systems such as your digital asset management system, CMS, social media management tools, and video portals.

This enables fast search, management, approval, and distribution of digital assets on multiple channels simultaneously.

Digital Asset Management for Omnichannel

Enabling remote and on-site collaboration

Implementing a DAM is also a good way to improve the collaboration between both your on-site and remote teams.

Firstly, DAM software allows teams to access assets efficiently and from one place, which helps make your teams more productive and avoid wasting time with unnecessary communication.

DAM systems also increase brand consistency by providing control over all assets, which is critical for ensuring that everyone uses the correct versions.

Another benefit is the online/offline 24/7 access to all content for all teams, which helps remote workers locate assets quickly through strong search capabilities.

DAMs also come with streamlining capabilities, especially in terms of processes like content management and distribution. The tool makes it easy to share content across multiple channels from wherever you are and tailor brand experiences to different audiences.

Lastly, DAMs enable secure access rights and permissions, which ensures only authorized personnel can view and use assets, and designated users can share assets.

All in all - to ensure a smooth and efficient content supply chain, it is crucial to have everyone involved in the process working collaboratively towards a common goal.

This means ensuring that all individuals involved are on the same page and fully aligned with each other every step of the way.

Improving brand consistency

A key part of improving your company’s employee enablement is making sure that everyone is on board with the same vision for the brand - as well as the messaging across platforms.

DAM helps increase brand consistency in a multitude of ways. Here’s three:

DAM supports both local and regional marketing hubs by providing access to logos, color themes, and photos that are necessary for brand managers or CMOs to understand what brand elements and marketing collateral is relevant.
A DAM system can quickly identify which assets are intended for local or regional teams and which are for head office use only. One easy way to identify assets is by checking content analytics to see which assets are used the most.
DAM tools ensure that the same assets are provided across borders and that the inventory of assets is constantly updated in real-time, containing only approved content. This is important for distributed brands that deal with thousands of digital assets, as it helps them scale operations alongside the large amounts of content they already produce.
Assigning appropriate user rights and permissions is another way that DAM can help maintain brand compliance and consistent global messaging.
You can assign roles and permissions to different users, making it easy to ensure that only the right people have access to the right content. This is especially important for global companies, especially in retail, to have control over who can access their digital assets.
Large manufacturers also benefit from DAM, as they often have to deal with multiple stakeholders throughout the supply chain, like end sellers, distributors, and suppliers.

Less time wasted recreating content

Reducing the duplication of effort is another way in which DAM improves your employee enablement and engagement.

You want to avoid the scenario where employees spend hours sifting through tons of files looking for one specific image, end up not finding it - and then having to recreate it: Wasting time and resources.

DAM enables a much easier reuse and repurposing of digital assets. These types of tools are especially useful when it comes to transforming content into new formats.

But it doesn’t stop there.

They can also help automate the process of reusing assets across different brands and campaigns by using pre-approved and standardized modules. This not only enhances brand consistency, but also provides an improved buying experience for customers.

With DAM, you no longer have to manually search for and manage digital assets. With the system in place, everything is centralized and easily accessible, making it effortless to find and repurpose content.

Plus, by using a DAM system, you can rest assured that you're always using the most up-to-date and accurate versions of your assets.

Making compliance easy

Another way DAM enables your employees to use the right material and stay in line with content rules and regulations is through better compliance.

Today, most DAMs are able to automate content rights management to ensure that content is up-to-date, compliant, and accessible only to authorized personnel.

By automatically checking content for dates of expiry and notifying users when an image has expired, DAM systems reduce the risk of human error and help avoid potential legal issues.

In industries like the life sciences, where compliance is crucial, DAM systems play an important role in ensuring that only the right content is used to avoid false claims and off-label marketing.

DAMs access controls and rights management tools provide complete control over assets, allowing system administrators to define users, roles, and groups to ensure tight control over who has access to what in the DAM and who can make modifications.

DAM systems also help marketers ensure that all compliance requirements are met by verifying that all content contains accurate terminology, appropriate disclaimers, and terms and conditions.

The automatic approval-for-use workflow in Digizuite eliminates unintended mistakes that could lead to compliance issues.

Efficient employee onboarding

You already know that managing files can be challenging - especially when there are a ton of them.

That's where a DAM system comes in. With it, companies can easily manage all their digital assets and resources, including creative content.

But what about the task of onboarding employees, which typically involves the HR department?

A DAM system can simplify HR processes as well. It makes it easier for HR to grant access to employees and ensure that they're following the right protocols when it comes to accessing servers and files.

Different employees have different levels of access depending on their role, position, and responsibilities.

Without a DAM system, HR would have to go through each employee's access permissions manually, which can be daunting and time-consuming.

But with a DAM system, HR and IT can work together to set up access permissions based on each employee's role and function in the company. And best of all, IT can automate the provisioning of these permissions based on HR's guidelines.

There may be some unique cases where an employee needs special access, but in general, a DAM system makes it much easier for HR to manage access levels across the organization.

Conclusion

In conclusion, a DAM system is a powerful tool for employee enablement.

Taken together, the six ways DAM tools can help companies today boost productivity through improved employee engagement is:

Streamlined access to digital assets
Enabling both remote and on-site teams
Improving brand consistency
A hub for training resources
Making brand compliance easy
Efficient employee onboarding

By adopting a DAM system, you'll not only simplify your company's digital asset management, but you'll also provide your employees with the tools they need to be successful in their roles.

With easy access to the content they require, they'll be empowered to do their best work and drive business growth.

Would you like to see how your employees can benefit from Digizuite DAM?

Contact us today.

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