5 Ways A DAM Platform Reduces Time to Market
The number of marketing channels has increased…
…and so has the complexity of digital assets that marketers use to create brand marketing and customer experiences.
This negatively impacts content and asset management.
What does this mean for go-to-market strategies?
They’ve become increasingly time-consuming and complicated, which results in slower and extended time to market product launches.
The answer lies in an intelligent engine that reduces time to market and automates content and asset processes – a DAM platform – an engine that is strongly considered a must-have for enterprises across all industries.
Digital Asset Management (DAM) is the process of controlling all the digital assets that represent your business and brand – like product images, videos, catalogs, logos, audio files, and more from one centralized location (a “single source of truth”.).
Put simply:
It’s how an enterprise stores these digital assets and then works with them through annotating, cataloging, retrieving and ultimately distributing them to audiences across multiple channels to deliver omnichannel experiences.
In this article, we share 5 ways a DAM platform can help you reduce time to market.
Table of contents
5 ways to reduce time to market
1. Operational efficiency
2. Break down silos
3. Ensure brand compliance
4. Manage video files (and other complex assets)
5. Deliver the best end-to-end customer experience
Conclusion
5 Ways to reduce time to market
Operational efficiency
Your time is precious.
Why wouldn’t you invest in something that enables you to spend your time doing what you do best?
Today, marketers often spend hours doing “small” things or requests, like for example:
You try to send a large attachment by email, but it continues to bounce back because the file size is too large.
Your colleague made a new presentation before going on vacation, and you can’t access it because it’s stored on his desktop.
You keep getting emails asking where to find an image to be used for the new campaign, but you’re not exactly sure where to find it either.
Sifting through folders and shared drives looking for that one file can be more complex than you think. Especially as content creation multiples.
Now imagine how much more value you could bring to your organization – if these time-consuming and repetitive processes were streamlined and simplified.
After all, managing the entire content process is one of the top challenges companies face today:
A DAM system makes this a reality and significantly boosts your operational efficiency.
How?
DAM eliminates manual processes and through automation and workflows, removes the complexity from time-consuming tasks like searching, altering, and distributing content.
Adding on, A DAM also adds a layer of security by protecting digital assets.
It’s common knowledge that “too many cooks” will inevitably hinder the efficiency of any proverbial kitchen.
With Digizuite’s strong rights management capabilities, users are only able to access the assets that system administrators allow them to, depending on their roles, rights and department(s).
Help you break down silos
As content production increases over the years, and as employees come and go, you’re more likely than not to end up with fragmented masses of digital content in different image banks, CMS platforms, Google drives, corporate networks and stand-alone cloud services.
The pitfall of this is that you eventually lose track of which assets are up to date.
With 70% of content ending up unused, and two-thirds of companies all over the world wasting both money and time recreating assets - it's time to turn to tools that help you avoid these challenges.
DAM connects key software systems to remove silos across the organization.
The results are as follows:
> You significantly reduce time-to-market
> You can leverage your content whenever and wherever
> You can execute sophisticated digital strategies with ease
Ensure brand compliance all the way
Your brand is not only the face you show the world, it’s also your organization’s fingerprint.
Marketers spend hours, if not days, every single week managing their brand.
Why?
To ensure that it is presented in the right way, to the right people, and across the right channels.
The reason being that brand consistency is incredibly important when it comes to building trust with your customers.
In most enterprises, and particularly manufacturing enterprises, there's multiple stakeholders (both internal and external) leading to a lack of version control and outdated assets.
This leads to confusion. Here’s a few examples:
Your sales team goes to important conferences with old product brochures that feature outdated information and/or branding
You scale all images and graphics into different formats and sizes – manually – and then attach them in multiple emails (while someone else on your team will go through the same hassle tomorrow)
For specifically the retailing industry: Your art director made new graphic images for your marketing campaign, but then stored them on his local drive so that they weren’t accessible to you for you to be able to make deadline
Taken together, these threaten your corporate brand.
DAM ensures brand compliance as everyone relies on a single source of truth for everything related to your brand.
The results speak for themselves:
1. There is no more confusion surrounding what versions of content are the most up-to-date and accurate
2. Employee independence increases when coworkers aren’t relying on one another to find the files they need
3. There is no more room for brand inconsistencies with only one central repository for updating and sharing content across all channels
Manage video files (and other complex assets)
Video marketing is booming in popularity. Makes sense, as 86% of companies have stated that the tactic has significantly boosted traffic to their website.
Video can be used for a multitude of purposes, like:
Product demonstrations (for manufacturing products)
Documentation
Instructional videos
360-degree view of products
Reports
Case studies
…and more.
As people stay on websites that contain video assets longer than sites without video, it should definitely become an area in which you focus your marketing efforts.
DAM helps you both store and organizes your video files for simple and fast searching. You can:
> Crop video files
> Annotate video files for clear feedback
> Share videos on social media
> Distribute them on both open and closed channels
> Define access rights
Digizuite DAM can also automatically improve the quality of your video playback using adaptive bitrate, ensuring great playback despite network quality.
And it doesn’t stop there:
DAM software does the same with Artificial Reality (AR) and Virtual Reality (VR) assets, making it simple to collect, manage, and share regardless of file size.
Deliver the best end-to-end customer experience
Customers are forcing companies to implement omnichannel marketing strategies.
And yet, only 11% of companies have successfully implemented one.
Customers can evaluate and purchase an abundance of options, products and services on multiple channels, all from the comfort of their own homes and personal devices.
In order to grab your customers' attention online, you need to give them those personalized experiences that meet their needs - on every device or channel they’re on at that given time.
Content needs to be tailored and personalized to fit that certain individual - which is not always an easy feat when it comes to how you deliver that content at the right time.
However, a DAM solution can make it less tricky by helping you provide this level of personalization.
How?
Here’s the step-by-step:
Step 1: Conduct a content audit and store and organize assets in a DAM.
Step 2: Integrate your DAM with all key marketing technology platforms to have all functionalities at your fingertips as you deliver relevant customer experiences.
Step 3: Tag every piece of existing content (from Step 1) that has potential for repurposing. For example, taking the topic of a popular product, and using subtopics as subjects to execute and create marketing campaigns.
Step 4: From the DAM solution, set up automated workflows to select and distribute consistent global messaging and rich media content to website visitors and other channels so that they receive unique content as they progress throughout their customer journey.
Step 5: Monitor results and asset success through Digizuite’s business insights and analytics
Conclusion
Digital asset management allows you to launch new products, faster.
Not only when it comes to managing your content, but also when it comes to delivering this content as personalized as ever to all your target audiences.
As content marketing efforts have continued to grow over the past years, so has the number of challenges when it comes to managing all your digital content without technology to help take the load off.
As your assets are invaluable and central to your overall business and branding, the need to treat them that way becomes even more important.
Interested in learning more about Digizuite and how your company can benefit from investing in a DAM solution?
Book a demo and one of our experienced product experts will show you how Digizuite can help you reduce time to market and reach your omnichannel ambitions.
