5 DAM Integrations Enterprises Need To Scale Content Operations
Today, companies need to be able to deliver those highly personalized, highly-engaging buyer experiences.
Why?
Because 73% of customers report that customer experience is a crucial deciding factor when making their buying decisions, and: Almost 90% of businesses are competing solely based on their customer experience alone.
Easier said than done.
So how can companies create and deliver timely customer experiences that pull people in - and keep them satisfied - once they’re there? There are two steps to this:
Using a DAM as a “single source of truth” for all digital assets, helping to power brand consistency throughout all relevant channels across buyer journeys, and
Enabling DAM integrations that help marketers to deliver that content by both automating streamlining the distribution processes.
Going beyond just being a central repository where enabled users can search, manage, edit, share and distribute digital assets - modern DAM platforms also come with the capabilities to integrate to the tools companies use on a regular basis.
No matter if it's the CMS or the PIM - DAM integrations ensure that your tailored content is delivered to the targeted audience at the most optimal time.
But which DAM integrations are essential for enterprises today?
We’ve gathered the top five below, as well as a glance at the different categories of enterprise integrations.
In this article
Different DAM integrations at a glance
5 types of DAM integrations enterprises need
E-commerce & PIM
CMS
Marketing automation
Company communication & collaboration
Creative
Enterprise integrations at a glance:
The 3 categories
Typically, we split the three types of DAM integrations into three categories: Basic, enhanced and advanced.
1. Basic integration:
These types of integrations are suitable for enterprises that have low complexity and risk, and they will typically require the following capabilities:
> Broadcast assets to external using integration endpoint or automation
> Smart asset picker
2. Enhanced integration:
These integrations are implemented by enterprises with medium complexity and risk, giving capabilities like bi-direction data syncs.
3. Advanced integration:
Advanced integrations are required by companies with higher complexity and more risk. They will typically need:
> Combination at the core level of both software being integrated.
> A need for bi-directional integration
> A need for also customizing the UI and letting all that play together
> Solved often by the API & SDK + standard components
Let’s take a look at the more specific 5 types of integrations that enterprises need in their DAM system.
5 types of integrations enterprises need for their DAM
In order to effectively scale content operations, these are the five types of integrations that enterprises need today.
E-commerce & product information systems (PIM)
In today’s fast-paced digital age, companies need to make sure of two things:
1. That their e-commerce content differentiates itself from competitors, and
2. That their product information is accurate and updated.
Why?
Because almost 60% of all consumers prefer online shopping, and 70% of buyers are omnichannel.
That means that in order to sell more, you should focus on strengthening your rich media content on your e-commerce site.
A product information system (PIM) is a single source for all your product information like descriptions, SKUs, colors). It gives you one place to both create and distribute thousands of images and catalogs across e-commerce platforms and sales.
When you integrate your PIM with your DAM, it's much easier to connect all your product information with all your digital assets. What this means in return is that you can create better experiences surrounding your content - that will have a direct effect on sales.
Three advantages of integrating your PIM with your DAM:
Streamline the entire content lifecycle & process and enable your company to distribute rich content experiences across e-commerce platforms
Enable companies to sustain the most up-to-date version of their e-commerce site (as the delivery of product information and content, videos and photos all are streamlined)
Improved content means improved product experiences - boosting both your SEO performance and conversion rates. This is especially important for retail companies managing multinational brands.
Digizuite DAM integrates with product information systems and e-commerce platforms like Inrivrer and Shopify.
Connecting your DAM with InRiver allows you to seamlessly integrate digital assets to your product information, improve time-to-market of both digital assets and products and create consistent messaging for omnichannel marketing strategies.
Content management systems (CMS)
No matter your industry, integrating your CMS with your DAM is a must for any company looking to improve their general content management.
Most organizations use their CMS systems to create, manage and publish landing pages, blogs and websites. Sometimes they come solo, other times they come integrated into an e-commerce platform or DXP.
CMS and DAM are often intertwined.
The reason being that most modern CMS’ have some basic DAM capabilities, like being a central repository for all content. However, they often lack the ability to scale alongside enterprises today with a high volume of content and multiple distribution channels.
Three advantages of integrating your CMS with your DAM:
Employees can retrieve digital assets that are located within the DAM and then employ them in the CMS - which helps ensure both quicker content delivery and brand consistency
DAM’s that come with stronger user rights and permissions make sure that only the right assets are used within the CMS. This ensures that they’re not outdated, that they’re on brand (huge multinational retail companies can benefit from this security) and in line with rules and regulations (especially important for industries like the life sciences who often at risk for false claims and off-label marketing).
When users within the DAM make changes to assets or change certain permission rights - this update is automatically made present in the content management system.
Digizuite DAM integrates with CMS platforms like Optimizely, Sitecore and Umbraco,
Marketing automation
Tons of companies today leverage the powers of marketing automation to take their sales to the next level.
In fact, marketing automation can lead to a 14.5% increase in sales productivity in addition to a decrease of 12.2% in marketing expenses.
But what exactly is marketing automation in 2023?
In most cases, it involves software that streamlines the processes of your typical day-to-day marketing activities. Like for example your social media distribution, email marketing, generation of leads, lead scoring or advertising campaigns - just to name a few.
Three benefits of integrating your DAM with your marketing automation:
It helps companies more efficiently create and distribute content across multiple channels, in addition to boosting the general organization of it. This makes it abundantly easier for large companies to quickly find, edit and share content that is aimed at target customers.
This type of integration helps retail brands reduce time to market - by boosting the process of creating content with automation and tools for creating templates.
You’re given a much more efficient process of approving content with improved and automated workflow abilities, gathering all rich media content into one central location (ready to be distributed on-time) and the integration will efficiently tag all assets with the relevant metadata
Digizuite DAM integrates with marketing automation tools like HubSpot and Salesforce:
Company communication & collaboration
Better company communication and collaboration needs to be prioritized going into the new year.
Why?
Six out of ten businesses lack a long-term plan for their internal communication.
Adding on, 74% of employees report not being in the loop on the latest company news and information.
In order to stay on the same page and minimize the amount of bottlenecks, companies should integrate the tools they use for internal communication and collaboration with their DAM to ensure better brand management and consistent global messaging.
Three advantages of integrating your internal communication & collaboration tools with DAM:
You break down organizational silos
These integrations help streamline the workflows that external and internal teams use, making them work smarter, not harder
You make sure only the right content is used (and that only the right people have access to it) since all approved assets in the DAM are linked your communication tools, helping you notify others of any updates, edits or assets that require approval/review
Digizuite DAM integrates with communication and collaboration tools like Wrike, Slack and Microsoft Teams.
Creative
Long gone are the days of only using DAM for a central repository where you can organize and manage your content - and then distribute it to the right channel at the right time.
Modern DAMs today will integrate with the creative tools you use on a daily basis to both automate and accelerate your processes of creating content.
DAM users today go beyond just the marketing department and also entail creative reps that supply the system with new photos and videos. In order to streamline the creative process and boost general content production, integrating the DAM with the creative and design tools your creative teams need 24/7 becomes vital.
Three advantages of integrating your DAM with your creative tools:
Only the approved and updated brand assets are found in a single place that only your company has access to. That gives you more control and security over the assets you deliver on public channels
All the process of creating, managing and updating your content is automated seamlessly through the DAM and your creative tools. This equals cutting back on the mundane tasks of having to keep track of, delete and update outdated content
Having tools integrated means that creative teams can spend more time on actual creativity - and not having to sift through personal computers and shared drives to find the content they’re looking for, to then waste time manually transferring it between two different platforms.
Digizuite DAM integrates with creative tools like Canva, Adobe Creative Cloud, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Adobe After Effects.
Conclusion
There’s no reason for your digital asset management solution to be left alone without integrating with business critical applications and tools.
There are tons of reasons as to why you should integrate all your favorite tools - like creating a better data flow, increasing employee productivity, providing better access to data etc.
At Digizuite, we have always believed in a best-of-breed (or composable) DAM strategy.
And we believe in freedom of choice.
Larger enterprises don’t want to be locked into a suite, but they prefer to build a scalable and flexible ecosystem that fits into their specific needs.
In this article, we described five of the most essential types of integrations that enterprises need to implement within their DAM:
E-commerce and product information systems
Content management systems
Marketing automation
Company communication and collaboration
Creative tools
However, it all depends on what you want to accomplish with your DAM and what your main use cases are.
Are you interested in learning about the integrations with Digizuite?
Book a free demo with one of our product experts today.
