In a B2B research, SiriusDecision Inc found that 70% of content ends up being unused.
Digital Asset Management (DAM) is effective management and distribution of digital assets (images, documents, video, creative files, audio).
When shopping for new technology, digital asset management solutions are never on the top of the wish list. CMOs leave the not-so-sexy parts to CIOs.
Integrating DAM and customer experience management will make it easy to find what you need when you need it.
Photos evoke emotions better than text. Consider using rich media content in your communications initiatives.
Throughout your company’s lifetime, employees produce large amounts of digital content. A DAM system helps you take control of digital assets.
A digital strategy is a tactical plan of accomplishing a business objective using digital tools, including digital asset management software.
Video marketing boosts website traffic and makes your customer more confident when purchasing products.
With more channels and digital assets to manage, you will benefit from digital asset management in your cross-channel marketing strategy.
Metadata is valuable and descriptive information that enriches digital assets. Get metadata best practices for digital asset management.