Stop paying the price for unused content

In a B2B research, SiriusDecision Inc found that 70% of content ends up being unused.

What is Digital Asset Management?

Digital Asset Management (DAM) is effective management and distribution of digital assets (images, documents, video, creative files, audio).

Dear CMO - Get in the DAM game

When shopping for new technology, digital asset management solutions are never on the top of the wish list. CMOs leave the not-so-sexy parts to CIOs.

Integrate DAM and CX to remove silos and increase efficiency

Integrating DAM and customer experience management will make it easy to find what you need when you need it.

5 reasons why images should be in your content strategy

Photos evoke emotions better than text. Consider using rich media content in your communications initiatives.

Why you shouldn’t rely on Dropbox-like tools for brand management

Throughout your company’s lifetime, employees produce large amounts of digital content. A DAM system helps you take control of digital assets.

What is a Digital Strategy?

A digital strategy is a tactical plan of accomplishing a business objective using digital tools, including digital asset management software.

 

Cross-Channel Marketing with DAM

With more channels and digital assets to manage, you will benefit from digital asset management in your cross-channel marketing strategy.

Why metadata should be the love of your life

Metadata is valuable and descriptive information that enriches digital assets. Get metadata best practices for digital asset management.