Mastering Video Production: The Role of Digital Asset Management
In today’s highly competitive, digital world, videos have undoubtedly become the lifeblood of internet traffic. In fact, it stands for 65% of all online content we see today.
As your customers are constantly craving more compelling and engaging visual experiences, another study finds that 91% want even more videos from their favorite companies.
That's why it is no surprise that a whopping 86% of marketing professionals, especially those within enterprise retail, have leveraged videos as their shiniest marketing tool.
But aside from all these stats lies a whole lot of challenges that those working in video production face.
Challenges like dealing with a large amount of diverse video files showcasing products, collaborating with teams dispersed across locations and ensuring that meticulous file organization remains seamless throughout the entire process.
But there’s a solution: Enter digital asset management (DAM).
In this article, we’ll look at the role of DAM in video production, and how the tool can help those working in this kind of environment do their jobs much easier.
Table of contents
What is Video Digital Asset Management?
4 challenges addressed by DAM in video production
Digizuite DAM for managing video
Conclusion
What is video digital asset management?
Video digital asset management is a solution that helps control heaps and heaps of video content.
It’s a centralized repository (a “single source of truth”) made to organize, store, and manage all your digital assets that have to do with your video production.
Imagine handling hundreds of audio clips, video files, and graphics all at once. With a DAM system in place, you tame that chaos.
In short, DAM helps to categorize and catalog these digital assets, which in return makes them easy to search and find, collaborate on, and distribute seamlessly.
4 Challenges Addressed by DAM in Video Production
Video production comes with its own challenges. As projects get more complex, the importance of being organized becomes super important.
That's where DAM comes in. DAM is a solution that tackles these challenges head-on, which as a result makes the whole process much smoother (and makes the results even better).
Here’s how DAM tackles 4 video production challenges:
Streamlining asset organization and search
As your video projects and campaigns continue to grow in complexity - so does the number of media files you have.
Which as a result means that efficiently organizing and categorizing these files becomes increasingly challenging, and more often than not: Something you just don’t have the time for.
Let’s say a retail company regularly produces product promotional videos, social media content, and video advertisements.
They’ll find it challenging to keep track of all their video clips - which leads to issues when it comes to having an easily accessible library for efficient video production.
For instance, through automated tagging of metadata, video creators can quickly locate and access categorized B-roll content, expediting the editing process and resulting in visually engaging videos.
Facilitating version control and collaboration
When engaged in video projects, collaboration with multiple team members is inevitable. Which can lead to challenges in tracking versions, contributions, and modifications made to video clips, etc.
Consider a scenario where a product launch involves real-time collaboration among the marketing team, graphic designers, and video editors. This dynamic can make it difficult to manage effectively.
The lack of version control and weak collaboration leads to confusion all around, with multiple, random versions of the video being circulated.
The result?
Difficult to track changes and consolidate feedback - leading to delays in the final product.
Enter DAM, which emerges as the unifying platform, facilitating efficient version tracking and collaboration.
DAM empowers teams to work together smoothly, reducing confusion and speeding up the path to a polished final product. Plus, DAM improves communication across remote teams by providing a centralized platform where members can collaborate, share, and find video files to edit, no matter where they are located.
Managing rights and permissions
A lot of the time, videos contain licensed digital assets and copyrighted material. It's crucial to manage the rights and permissions associated with each asset - which can become a challenging task without any system in place.
Without any robust system to handle proper rights management and permissions, a retail company (for example) could run into legal issues and potential copyright infringement.
For instance, consider launching a new marketing campaign that includes a video showcasing various products set to a popular copyrighted song. Without the oversight and management provided by a DAM system, you might inadvertently use the song without the proper licenses.
Which leaves you with legal action and reputation damage.
DAM steps in and functions as a content guardian. The tool helps ensure that your licenses and permissions are solid.
Imagine assembling a security team – roles and permissions – for your assets. With DAM, you're in charge, swiftly moving to market while sidestepping legal issues.
All in all, it's a reliable companion, helping ensure a seamless omnichannel journey for your content.
Simplifying asset distribution and delivery
Every platform has different requirements for video resolution and format. Manufacturing companies, for instance, produce instructional videos for various purposes, necessitating management of multiple formats and channels.
Thanks to DAM, you can tailor assets to fit any kind of channel.
Especially with tools like Digizuite DAM, where you can easily adapt assets by using various predefined presets or create your own tailored to suit specific use cases or channels.
Using metadata, user preferences, group settings, or distribution channels you can establish numerous proportions, resolutions, and any kind of digital video asset formats.
Digizuite DAM for managing video
Modern DAMs today are a great tool to help facilitate the organization and management of your video files. As a result, you’ll again have a quick and easy retrieval of content.
At a glance, a DAM tool today will help you:
Add annotations for clear feedback
Share videos on various social media platforms
Distribute them across both public and private channels
Set strict access rights
DAM tools like Digizuite go the extra mile, however.
By automatically enhancing video playback quality through adaptive bitrate technology, you’ll ensure that all your videos have a smooth playback no matter where you are - even in varying network conditions.
That's not all:
Digizuite DAM software also extends its capabilities to encompass Artificial Reality (AR) and Virtual Reality (VR) assets, streamlining the collection, management, and sharing processes, regardless of your video file size.
Conclusion
All in all, DAM tools play a vital role in video production: They enable:
Quick and easy access to b-roll footage (and all your video content in general)
Easy collaboration across remote teams
Efficient license management
A boost in video delivery for different platforms
Video marketing may seem easy to adopt, but handling numerous video assets becomes overwhelming without a strategic mindset and a supportive software solution like DAM.
If you can relate to the challenges highlighted or would like to learn more about DAM, request a demo with us today. A Digizuite expert is ready to show you our platform.
