10 Key Features to Look for in a Digital Asset Management Platform
The digital asset management (DAM) market is increasing–and projected to grow further over the next five years.
But what’s driving that increase?
Well, today’s economic climate means businesses continue to look for better ways to streamline their operations. DAM software allows companies to handle their entire content management process – automating routine tasks and reducing duplication.
It’s why more than half of businesses will use a cloud-based solution to improve efficiency.
This article will cover ten important DAM features that’ll help your business to manage content efficiently - whether you want to increase your limited knowledge or start from scratch.
10 DAM features to look out for
DAM software is the nuts and bolts of any organization. Most businesses nowadays have high volumes of digital assets. Video files, images, newsletters, and product guides are all examples of content stored electronically and shared with others, internally and to a target audience, for example, a potential client.
Ramp up your sales and marketing efforts with these 10 DAM features:
Search and find function
Metadata management
Asset analytics
Collaboration tools for multiple users
File organization and tagging
Mobile view
Prebuilt workflows
Asset rights management
Version control
Customizable interface
Search and find function
Given that there’s a range of inter-connected tasks in digital marketing, such as content creation, SEO optimization, and editing, DAM features such as find and search for assets give you swift access to assets with:
✔ Search filters to begin your search with text or simple criteria
✔ Additional filters to refine your searches, such as file type or date last modified
✔ Use automated past search history to find the content you need
Metadata management
Make data-driven decisions with DAM features that allow you to understand the relationships between different forms of data. From tracking content performance to understanding the risks of sharing assets, metadata management can drive business growth.
Have complete visibility across your digital assets. Robust metadata management can flag missing or incorrect data and improve the quality of analytics, so you can correct the metadata automatically and improve decision-making– escaping costly mistakes, such as not changing workflows as business needs change.
Asset analytics
Some 39% of marketers say they need help identifying the most impactful media communication to promote their brand and increase sales.
With real-time insights and analytics, DAM software allows you to determine which digital assets perform better than others. Compare all your digital assets from multiple sources—like how often digital assets are shared, downloaded or viewed.
Look for patterns in content analytics with an all-in-one dashboard.
With Digizuite’s DAM software, you can:
Look at multiple assets simultaneously
Group similar assets into collections and pull out data
Identify where your marketing efforts are making the most significant impact
DAM software allows you to make informed decisions for media campaigns. Identify the best-performing digital asset and make future decisions based on fact—not a hunch.
Collaboration tools for multiple users
With the continued demand for remote and hybrid working, DAM software task management allows you to work jointly on digital assets–from content creation to distribution.
Did you know that over half of people said the ability to collaborate with others would most improve how they work? Online collaboration tools also promote a 30% increase in business productivity.
As your digital asset catalog grows, so does your content management process. Collaborate with multiple users with DAM software that offers task management features.
Digizuite’s DAM is a purpose-built solution across teams, work locations, clients, and stakeholders. You can reduce duplication of routine tasks with seamless workflows and connect workstreams for collaborative work, avoiding task repetition by assigning jobs.
But don't take our word for it:
Volvo Trucks chose Digizuite to speed up its content creation and distribution. It also reported gaps in collaboration between departments and their dealer networks. Communication gaps resulted in time-consuming processes getting material to resellers.
Joe Salling, eBusiness Manager at Volvo Trucks, said, “Getting products to market faster is an ongoing process, and that’s part of our digital story. A DAM has been a big part of this, in large part because of how it breaks down silos and gets everyone on the same page to distribute updated or new content more quickly.”
File organization and tagging
With 54% of office workers agreeing that they spend more time finding documents and files they need than dealing with messages and emails, look for a DAM solution that provides a total file organization solution–saving time and effort.
Use file tagging features to organize assets so users across different roles and departments can find them quickly. You’ll soon locate the digital assets and folders you need to update your website, share with customers, or for a new campaign by adding tags to content.
Mobile view
The Covid-19 pandemic saw a record number of people working hybrid and remotely–making cloud-based software critical to continuing business.
DAM software lets your team access digital assets from their mobile device. With mobile internet traffic accounting for almost 60% of total web traffic, accessing your whole content library on the go prevents waiting times.
DAM mobile view might be helpful if you're meeting a client face to face and they ask for a preview of the infographic you're creating but you don't have your laptop ready. View digital assets on the go–giving customers the information they need as soon as they need it.
Prebuilt workflows
Mistakes happen–we’re all human.
But administrative errors cost businesses money and their reputation.
Fatigue, task repetition, and attention loss can result in human error.
For example, uploading the wrong digital asset for team training or social media can impact business efficiency. It’s hardly surprising that 60% of agencies say they make at least six digital marketing errors each week—and worse, 31% accidentally offend a customer.
DAM software safeguards sharing of the wrong asset with pre-built workflows. Focus Brands, a leading developer of global, multi-channel food service brands, streamlined their process and content operations. With Digizuite, it eliminated repetitive work across the entire content creation process while reducing the risk of human error.
“An automation is there to make sure that you eliminate repetitive work…that was the reasoning for tackling certain integrations.” —Thomas Korthuis, Manager, Digital Content Focus Brands
Prebuilt workflows also integrate with your existing tool stack.
Support teams to work more innovative and efficiently with integrations such as:
HubSpot. Connect seamlessly to create targeted email campaigns
Shopify. Pull approved product images from the Digizuite platform
Slack. Inform your team when new digital assets are uploaded or discontinued
YouTube. Share video content directly from Digizuite to your YouTube platform
Templafy. Apply consistent formatting with e-signatures and fonts
Asset rights management
Is your organization a regulated industry that needs to meet compliance requirements?
DAM software with asset rights management functionality can help meet regulatory requirements.
The healthcare sector, for example, often has data security teams responsible for security and compliance. DAM software ensures digital assets, like company policies, are stored securely and in line with GDPR and other data protection legislation.
Some DAM software packages also notify you when assets are nearing expiry–ensuring you remain compliant with legislation.
Version control
Maintaining an up-to-date digital asset catalog can be time-consuming. Not only do you need to make sure assets are accurate and up to date, but you also need to audit contents regularly to see which are performing well.
Let’s imagine you post old pricing on social media. New customers who joined recently will likely feel angry they could’ve saved money. A DAM’s version control features allow you to check you’re posting the latest pricing.
“One of the big things we were trying to do was reduce the size of our website database. The other thing we wanted to do was combine our website assets with our design asset library – to have one place to source everything so we don’t have ten different versions and ten different crops of the same asset.” –Dan Piotrowski, Marketing Project Manager, M/I Homes
Never distribute an outdated piece of content with Digizuite’s DAM is the single database of all content. Its version control features allow you to feel confident that you’re storing, saving, and sharing the right content.
Customizable interface
Poor branding can have disastrous consequences. Inconsistent messaging leaves customers feeling you don’t care about their needs. New customers may also think your products or services are of poor quality.
Let’s face it; lousy branding doesn’t create a great impression. But did you know consistent branding can increase revenue by 20%?
DAM software lets you personalize the omnichannel experience with customizable interfaces reflecting your brand.
“The ability to have one single source of brand compliant images means that everyone within the organization can access the brand elements from Word documents or PowerPoint presentations. The compliance in terms of brand guidelines empowers us to maintain the quality control of the look and feel of what we produce”. –Stewart Atkins, Head of Digital Strategy at BMA
Don’t allow poor brand identity to affect your business. DAM software gives consistent global messaging with brand logos, fonts, and colors consistently embedded across your digital asset library.
Ramp up your digital marketing efforts with DAM features
There’s no doubt a DAM solution can seriously improve business performance.
Eliminate labor-intensive manual processes. Manage your entire digital asset lifecycle systematically by streamlining processes and automating tasks. Create seamless workflows allowing you to find and share assets across a range of integrations quickly and painlessly - ensuring the correct versions are shared.
Ready to learn more about how your organization can benefit from our comprehensive Digizuite DAM features?
Try Digizuite today or contact us to speak with one of our product experts.
