The Best Way to Organize Assets in Enterprise Companies
Content management shouldn’t distract you from what really matters.
And yet, that’s the reality of many enterprise marketers.
We often spend hours of our time managing thousands of digital assets scattered all over the place, putting a real damper on our productivity and creativity.
Let’s put an end to it today.
In this article, you’ll learn the best way to organize assets and why you should use Digizuite to manage your end-to-end content chain.
Introducing:
Digital Asset Management (DAM)
A DAM platform is a central repository that lets enterprises manage their digital assets any place, any time, and anywhere.
The DAM suite is several steps up from basic shared drives like Dropbox and Google Drive.
Unlike these no-frills tools, DAM platforms support omnichannel marketing strategies through metadata, automated workflows, integrations and brand compliance - making it an easy decision for enterprises with many customer-facing channels.
Take Digizuite, for instance. You can easily distribute your content to the channels of your choice—ecommerce website, social media, email service provider, you name it—without ever leaving your favorite platform.
With a 184% ROI over three years through productivity gains and time saved, a DAM unquestionably the best way to organize assets in the entire content lifecycle.
Integrate DAM with MarTech Stack
Poor integration and revenue loss go hand in hand.
When Cleo surveyed IT professionals for their 2022 State of Ecosystem & Application Integration Report, it discovered that 24% of businesses lost at least $500,000 because of integration issues.
That’s not all. 14% of businesses also revealed that they lost over $1 million, a horrifying 10% increase from the two prior years.
Simply put: these under-performing integration issues are causing silos and hurting businesses across the globe.
And it’s not just IT professionals.
Information silos across departments have been looming for years, if not decades. Just in marketing alone, 3% of marketers are adept at integrating their marketing technologies.
That is why you, a marketing manager, should pick a DAM platform with advanced integration capabilities. DAMs, especially those with open APIs, connect with your existing tech stack to streamline your content workflow.
For example, the Digizuite Sitecore integration lets you approve content, automatically generate a web version after uploading a 4K video, and edit the dimensions without leaving the Sitecore environment.
This saves massive hours of your time, improves efficiency, and helps you scale across multiple channels—from a single integrated user interface.
Likewise, the Digizuite Azure integration translates all metadata into pre-selected languages in one place. This lets you review and change the suggested translation as needed.
Appoint DAM as a Central Hub
Speed is of top priority.
Just take it from the 63% of the consumers who will leave a brand if they had a poor customer experience.
Nowadays, customers expect companies to reply promptly on their favorite channels.
The statistics certainly reflect these all-time high expectations:
Companies that employ omnichannel strategies drive an 80% higher rate of incremental store visits
B2B suppliers with an omnichannel sales model and strong digital experience boast 2X competitive edge
Marketers using omnichannel campaigns with push messages had a 614% higher order rate, compared to single-channel campaigns
Alas, creating a consistent omnichannel experience is tricky, especially if you work in a manufacturing company with dozens of routes-to-market or a retail empire with hundreds and thousands of product images.
A DAM fills in the gap, as it connects your entire business-critical systems deeply. Instruct every stakeholder in the content chain to treat the DAM as a single source of truth.
Digizuite DAM, for one, can be used across departments, locations, customers, and partners. All information flows seamlessly and freely between key systems, ensuring effective cross-functional collaboration, consistent omnichannel experiences, and a faster time-to-market.
Dura-Line, a global telecommunications company, integrated its DAM suite with a product information management (PIM) platform and content management system (CMS).
The tight integration makes editing and distribution quick and easy, as there’s no longer the need to click through different tabs to access the right content.
Use Advanced Metadata for Folder Structure
You know a file storage system isn’t cutting it if a single keyword surfaces dozens of assets instead of just the one you’re looking for.
DAMs with advanced metadata capabilities enable quick search and filtering, allowing you to find the right content at the right time.
With Digizuite, start with a few basic criteria, then move on to filters. Tag your digital marketing assets according to file type, asset types, content types, product, industry, asset usage and more.
You can even save your most often used search criteria for extra measure.
Assign User Rights
Assets in the wrong hands land businesses in hot water.
Imagine a contractor with high-level access to internal files for product launches… and sharing them on social media weeks before the actual date.
That’s months of hard work down the drain.
Digizuite lets you set permissions or access control for all user roles (e.g., sales teams, creative teams) to enhance security and maintain brand management and standards.
Automate Mundane Tasks with Workflows
38% of the workforce feel that they could save up to five hours each week if they had tools to automate repetitive tasks.
Automation encourages not only time gains. It also improves creativity, productivity, and strategic thinking. In the same survey from above, it was revealed that 30% of workers feel less creative than they used to be.
The answer is obvious, then:
Automate mundane workplace tasks with easy-to-use workflows.
DAMs like Digizuite speed up repetitive tasks.
Once you assign user rights according to their jobs or groups they belong to, set up workflows to approve digital content downloads and automate approved content to be published on channels of your choice.
You never have to worry about your digital files appearing on the wrong channels. Plus, you can set expiration dates, retract, or archive your outdated assets in the same place.
With 34 workflows, you can automate pretty much any mundane task in the end-to-end content life cycle. From asset and usage approval to distribution and cropping features, edit your workflows as you like according to your unique enterprise content needs.
Conclusion
Unlike tools like Google Drive and Dropbox with basic management features, DAM platforms are equipped with powerful capabilities to manage the end-to-end content lifecycle with ease.
So, make sure you choose the right DAM system for your business.
Not sure where to start?
Digizuite delivers omnichannel experiences at scale by automating and streamlining content creation, management, and distribution from a single platform.
Book a 30-minute demo to take back control of your content chain today.
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