6 Key Benefits of Combining DAM and 3D Rendering in the Automotive Industry
Both engaging and effective marketing is crucial in today’s world of automotive manufacturing.
Why?
Because the industry depends on immersive, lifelike visuals to showcase its products, and 3D product visualization software has long been essential for creating photorealistic car graphics.
These visuals are powerful tools for emphasizing a car's features, design, and capabilities in all kinds of marketing materials.
With digital advertising accounting for an average of 33% of the marketing expenditure allocated by automobile marketers and around 90% of people instantly comparing cars using their smartphones — the demand for captivating visuals has never been higher.
However, managing these assets efficiently and ensuring they deliver the desired impact can be a complex task.
This is where the collaboration of 3D rendering software and Digital Asset Management (DAM) comes into play.
In this article, we will explore the crucial role of DAM in handling 3D product visuals for the automotive industry.
Table of contents
Why manufacturing companies need DAM
The role of 3D rendering in the automotive industry
DAM and 3D rendering: The game-changers for your marketing collateral
How DAM and 3D rendering together benefit the automotive industry
Why manufacturing companies need DAM
Manufacturers, like automotive companies, often find themselves drowning in a sea of digital assets.
Here are the top three compelling reasons to implement enterprise DAM:
1. Locking down your digital Fort Knox
Manufacturers handle some of the world's most sensitive data - aka, security is paramount.
Sharing assets through unsecured channels or providing access to the wrong hands is a recipe for disaster, similar to leaving the front door open to data breaches and reputation damage.
Which means establishing robust access controls through DAM is a must.
2. Collaboration without the headaches
Picture this: a bunch of people (all from different departments) working on the same content at once. Chaos, right?
That's what happens with traditional file-sharing tools like Google Drive, causing bottlenecks, version control nightmares, and snail-paced collaboration.
Keeping tabs on changes, approvals, and feedback becomes a Herculean task.
It's a puzzle figuring out who did what, when, and which version is the definitive one.
3. Taming the content chaos
Enterprises often struggle with disorganized assets and redundancy, stemming from a lack of content organization.
With content pouring in from various departments, assets get scattered like leaves in the wind.
The result?
Teams waste valuable time hunting for files or unknowingly using outdated versions, a surefire way to brand and communication chaos.
The role of 3D rendering software in the automotive industry
For years, 3D rendering software has played a pivotal role in creating lifelike, detailed car visuals for advertising.
These visuals serve as powerful tools to showcase a car's features, design, and capabilities in advertisements and other marketing materials.
3D product visual software empowers automotive companies to craft photorealistic car graphics for advertising campaigns.
Designers create intricate, multi-view product visuals of vehicles, infusing them with realistic textures, colors, lighting effects and backgrounds. This saves auto companies millions in product photography costs.
The global market for 3D product visual software is set for huge growth – driven by factors like just-in-time promotions and a growing demand for cutting-edge technology (according to Fortune Business Insights).
As cars change over time, 3D software is still very important for how they show and design them in an engaging way.
Blue Sky CGI, for instance, uses KeyShot to enhance automotive product visual and animation, offering visually stunning results and numerous advantages, such as enhanced security, cost savings, and creative flexibility.
How DAM and 3D rendering together benefit the automotive industry
From being a “single source of truth” for all 3D product visuals, to bolstering better communication and collaboration – here are 6 ways DAM and 3D rendering software come together to benefit the automotive industry.
All your 3D product visuals in one, organized place
In the automotive industry, the efficient organization of 3D product visuals is critical.
Picture a leading car manufacturer with an extensive range of vehicle models, each requiring a myriad of 3D visuals.
This is where DAM systems come in. They act as a digital curator, meticulously categorizing, labeling, and tagging these visuals with metadata. Which helps ensure that designers and marketers can access them quickly at any given time (all from one place).
Which of course helps save heaps of invaluable time: When a designer needs the latest 3D visual of a particular vehicle model, they don't have to set foot on a digital treasure hunt.
Instead, it's just a few clicks away.
This guarantees a significant boost in brand consistency.
When the marketing team works on brochures or other marketing materials, they can be certain they're using the right visuals that have already been approved.
Improved collaboration
Here’s how a renowned car manufacturer uses DAM for improved collaboration after the creation of 3D product visuals.
After the creative and design team has created intricate, photo-realistic 3D visuals of upcoming car models, the marketing team is eager to translate these visuals into captivating marketing materials that resonate with potential buyers.
This is where DAM steps in as the mediator: Offering a centralized platform where both teams can share, review, and fine-tune 3D product visuals in real-time.
The result?
An improved workflow where designers' creative vision aligns seamlessly with marketing's strategies.
Which leads to quicker campaign launches and marketing materials that genuinely reflect the innovative design — fostering stronger brand identity.
Faster time-to-market
Speed matters in the manufacturing industry. Market demands shift rapidly, and being ahead of the competition is often the key to success.
Take a car manufacturer that has used 3D rendering software to craft visually stunning representations of their latest car models, ensuring that every intricate detail is captured.
However, this is only half the equation.
The efficiency of DAM comes into play as it enables the seamless management of these assets. Every 3D visual is cataloged and made readily accessible.
The result is a significant reduction in the time it takes to bring new products to market.
Which means the company can swiftly respond to market demands, ensuring that their marketing materials are always fresh and appealing to customers.
Enhanced customer experience
For many, buying a car isn’t just a transaction; it's an experience.
An outstanding customer experience can be a potent tool for building brand loyalty and positive word-of-mouth.
Here, interactive 3D visualizations are game-changers.
Car manufacturers can use 3D rendering software to create immersive, interactive 3D product visuals that allow potential customers to explore and understand every feature and capability of their vehicles.
These visuals enable customers to virtually step inside the car, inspect the interior, and even visualize themselves behind the wheel. This technology can help boost brand engagement and helps potential buyers feel a deeper connection to the product.
Cost savings
By managing your 3D product visuals with DAM, a manufacturer can streamline asset management and optimize resource allocation. DAM centralizes collaboration between design and marketing teams, resulting in quicker campaign launches.
Additionally, harnessing DAM's content analytics helps you gauge the cost-effectiveness of 3D product visuals, allowing you to concentrate on what truly works and not waste time creating content that just isn’t hitting the right marks.
This streamlined approach simplifies the creation of extensive product catalogs.
Plus, automating workflows speeds up campaign launches, reducing the costs associated with manual handling and increasing overall efficiency.
A boost in sales
Interactive 3D visualizations are not just engaging; they're also powerful sales tools.
Visualizing ownership is a key part of the car-buying decision.
In this case, the use of 3D rendering software allows potential customers to visualize themselves inside a car, exploring every detail and feature.
This emotional connection often translates into increased sales, as potential buyers can vividly imagine themselves owning and enjoying the product.
The result is a boost in sales, plus improved alignment between marketing and sales.
Conclusion
In conclusion, the fusion of 3D product visuals with DAM systems has transformed the automotive industry.
It streamlines the organization of 3D visuals, improves collaboration, accelerates time-to-market, enhances the customer experience, ensures cost-efficiency, and ultimately drives increased sales.
This dynamic combination empowers automotive companies to remain competitive, deliver exceptional marketing materials, and engage customers on a whole new level.
Ready to learn more about how your organization can benefit from Digizuite DAM handling all your assets, both 2D and 3D?
Book a demo with us and get in touch.
Questions from buyers:
What are some best practices to achieve DAM success in the manufacturing industry?
What are some examples of omnichannel marketing from the world’s leading brands?
How can we as an enterprise benefit from omnichannel marketing?
What are some ways to make digital assets available for local teams in different countries?
How can I master version control for streamlined digital asset management?
