THE BUSINESS CASE FOR DAM IN MANUFACTURING

The race is on for brands and manufacturers to meet the growing demands of commerce with flexibility, speed, and intelligence.

Whether you’re selling sneakers, sofas, or satellites, customer expectations are evolving.

For manufacturers, this means that they need to deliver accurate, contextualized buying experiences at a scale... and fast.

Listen to this roundtable discussion featuring leading Forrester analyst Chuck Gahun and hear his perspectives on why the business case for DAM for manufacturers is obvious.