Independent Research Firm recognizes Digizuite among DAM Vendors for Customer Experience
Digizuite, a global digital asset management software vendor for enterprises, is recognized in a newly published report, The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019. This is the first time Digizuite is included in the Forrester Wave™. Leading researchers from Forrester Research Inc. identified the 14 most significant Digital Asset Management software for Customer Experience across a 28-criteria evaluation.
Digizuite received the highest score possible in the content performance analytics criterion. The report states: “Digizuite’s strengths include differentiated support for content performance analytics: The platform offers a connector to Microsoft Power BI, a top visualization and BI tool.”
Digizuite also received the highest score possible in the supporting products and services criterion, 5 (out of 5).
Digizuite’s clients value its service offerings in both the project delivery phase and in the ongoing experience being a client at Digizuite. Our Professional Services team takes great pride in providing exceptional consulting, which is accomplished through workshops, advice on best practice, and technical know-how, as well as our implementation capabilities and support services – all of which makes our clients happy and helps enhance the overall customer experience.
Simple UI/UX and platform integrations make Digizuite a sought-after vendor
“Our clients handle very high volumes (sometimes millions) of digital assets across departments in multiple countries. We consistently get the feedback that our clients choose Digizuite™ due to our simple easy-to-use – but powerful – user interface and the seamless integrations with other systems, like WCMS, in the marketing ecosystem. Digizuite scales the experience by including version and baseline control, rights management including AD integration, support for many marketing channels to mention a few”, Per Bendsen, Head of Research & Development, VP.
Content ties customer experiences together
Content is increasingly being used to facilitate customer experiences and driving demand for products and services. However, content requires a tight structure to search, find and reuse content that already exists. According to CMO Council, only 27% of marketers have a process in place for collecting, organizing and managing visual content. According to Sirius Decisions, 70% of content produced by B2B marketers ends up being unused.
“Images, videos and other digital assets are essential in representing your company’s brand, tone of voice, but also for the customer experience, which is a key focus area for marketers and CMOs. In our own research, we have learned from mid-size to large enterprise clients that digital assets are a bottleneck for the organizations. That is why content performance analytics and derived insights are business-critical”, says Per Bendsen, Head of Research & Development, VP, Digizuite.
“Analytics and insights remain strategically important marketing capabilities, as content - not data - is the bottleneck for organizations.”
Click here to get access to the full report, available for Forrester clients or for purchase.
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