HOW HUSCOMPANIET USES DIGIZUITE TO PERSONALIZE HOME BUYING JOURNEYS
Summary
Headquartered in Denmark, HusCompagniet is a major builder of single-family homes throughout Scandinavia. Since it was established in 1972, HusCompagniet has built more than 19,000 houses.
What stands out about HusCompagniet is its end-to-end, customized turnkey solutions based on a fixed price for payment. Best of all, this payment is not required until product delivery.
This strategy requires HusCompagniet to provide the optimal customer experiences throughout the entire building lifecycle (and even for prospects, before they turn into live customers).
Who is HusCompagniet?
A Scandinavian home builder that provides the full spectrum of home building services – consulting, design, and construction.
Enterprise Breakdown:
The Nordic region’s largest home builder that completes more than 2,000 single-family homes every year; founded in 1972; 15 offices throughout Denmark.
Challenge:
Was unable to access digital assets and visual content quickly and efficiently enough to allow customers and prospects to visualize the homes that they were purchasing.
Revenue:
4.33 billion Danish krone (DKK).
Solution:
Implemented the Digizuite digital asset management (DAM) platform in late 2017.
Results:
Consistently provides easy, enjoyable, personalized buying journeys for all customers – at every stage of the building process.
Ability to deliver real-time construction updates to all buyers.
Facilitates sales enablement by allowing sellers instant, simple access to visual material.
The Challenge
In the words of Mikkel Simonsen, the Head of Digital Marketing at HusCompagniet, “building your own home is one of the largest decisions of your life…[and] our customers expect their dream home to be perfect.”
The company’s ongoing challenge, especially with the many model options it provides along with its payment on delivery model, is to turn what would typically be a stressful customer journey into a more enjoyable process – for all their customers. When a building lifecycle lasts months, successful business hinges upon customer satisfaction and commitment through the entire project lifecycle.
The Solution
HusCompagniet implemented the Digizuite digital asset management (DAM) platform in late 2017. As a result, the Digizuite Media Manager has allowed the company to provide ideal end-to-end customer experiences that keep clients involved and informed. This has been possible especially due to Digizuite’s integration with the Sitecore content management system (CMS).
The Results
With all digital assets stored in the Digizuite Media Manager, HusCompagniet can provide real-time visual updates to all their customers. This instills the best possible confidence within customers, who are always up to date on construction projects and the specifics of the aesthetics of their future homes as they come together.
HusCompagniet leverages the Digizuite DAM to manage complex assets too.
The combined powers of Digizuite and Sitecore allow HusCompagniet to manage photos faster than ever, so customers are not only guaranteed accuracy and a visual sense of their future home – but they get all these assets and resources in the timeliest possible manner.
Also, HusCompagniet sales teams have access to the Media Manager. As a result, sellers can access digital assets and visual content instantly. This shortens sales cycles and establishes greater trust between sales representatives and buyers.
The HusCompagniet digital team can store visual tours in the platform so they can give customers virtual
reality tours of their homes, even before completion is done.
This allows customers
to make swift, confident decisions regarding house elements like designs, and more.
“Digizuite enables us to focus on what’s important: creating an amazing end-to-end customer experience for everyone.”
Mikkel Simonsen
Head of Digital Marketing
HusCompagniet
The key takeaway
With Digizuite, HusCompagniet achieves exactly what they set out to do: Provide the best
end-to-end customer experiences for prospects and existing customers.