Streamline your content operations
Life sciences companies trust Digizuite’s DAM system for streamlining the complex processes of approving marketing content to avoid legal liability, off-label marketing, fines, and reputation loss.
Digital Asset Management for Life Sciences Firms
Life sciences organizations function as part of the most highly regulated industries in the world. From pharmaceuticals providers to medical device manufacturers, life sciences companies must navigate so many different strict codes and compliance guidelines. It is imperative to get the right marketing messaging across to preserve brand credibility.
Amid such a highly regulated industry, product launches involve lengthy and complicated processes involving industry codes and local regulations. To drive competitiveness, it becomes critical for life sciences organizations to correctly execute marketing content and campaigns from the get-go, and to distribute it to the market without delays.
False claims, off-labeling marketing, and even recalls have severe consequences on reputations. Enter: a Digital Asset Management (DAM) platform to control and manage all processes around the digital content supply chain.
Why Digizuite
The Digizuite™ Media Manager provides one central source of truth of all digital marketing assets. With this solution, users can achieve and establish the following:
Efficient usage and management of digital media assets, while simultaneously avoiding off-label promotion.
Overcome disjointed digital supply chain processes, and optimize every step of every asset workflow – from approvals to sharing, to distribution.
Facilitate asset reuse for delivery of consistent global messaging.
Simplify time intensive processes of distributing content to regional and local hubs.
“The sales function has already noted improvements in ease and navigability when searching for assets. The efficiency gain has been significant for that particular business unit, which is consistent with what we’ve heard from all business units that have transitioned to Digizuite.”
— Zachary Harding, Head of Digital, Lonza
Webinar: Managing marketing content in a highly regulated industry
Get access to our on-demand webinar recording and learn how organizations in the life sciences industry can successfully manage all forms of marketing content in this highly regulated industry.