Stay on-brand on
customer-facing channels
Digizuite enables you to quickly deliver updated product materials, images and videos to subsidiaries, customers and partners.
Digital Asset Management for Automotive Branding
Customer experience makes or breaks your brand
Marketing an automotive brand has grown challenging than ever before. Competition based on price alone can no longer cut it in the modern age. Customer experience is the new competitive commodity and consumers have the luxury of comparison shopping online. In this process, consumers are searching and watching videos and read online reviews.
They are looking to find easy-to-digest product information, videos of how the car looks like in motion, while feeling like the most prioritized consumer in the world.
Video is a central part of the buyer journey
Video consumption is on the rise. The early stage of the buyer journey includes a lot of video for initial research.
According to the TNS Media Consumption Report, 69% of people who used YouTube while buying a car were influenced by it – more than TV, magazines and newspapers. Users look for videos to watch test drives, compare features and options, and walkthroughs of the entire car.
The journey starts from mobile
The average car shopper today makes just two dealership visits in the search for the perfect vehicle. This is simply because 51% of people search via smartphone or tablet to research car models, equipment, read reviews, compare prices, and locate dealers and get real-time advice, according to research from AutoHook.
54% of customers say they are ready to buy a car from someone
who offers them the best experience, even if they do not have the lowest prices.
— Autotrader
Fast access to brand assets
for dealers, partners and agencies
If you are struggling with a slow time to market, manual processes are still eating up precious time from your team, while employees can’t find the most updated files - you’ll benefit from an enterprise DAM system. With Digizuite™ Media Manager, you’ll get a central content hub with up to the minute product information and photos and videos that your dealers, agencies and partners can access directly. And it’s easy to share the right images and videos on your website and other relevant channels with one click. You set the permissions of what materials users can access, always remaining in control. A content hub means that users become self-sufficient and can quickly pull up marketing materials without disturbing you.
Artificial Intelligence for smart tagging
When you have many brands names and brand assets, keeping track of them can be a hassle. Unless you have a full-blown DAM system that suggests keyword tags of your car brands, models, types and colors. Just to name a few.
Creating quality master content is only valuable if it can be found in search and reused endlessly for the purpose it’s made for. Whether it’s on websites, social media, banner ads, on YouTube or trade fairs. AI tagging helps you save time, so you can focus on creating amazing campaigns.
Automotive branding made easy on mobile
Digizuite helps you provide the best user experiences on your digital channels by ensuring videos are presented in the right quality, no matter the screen size. All video assets are automatically transcoded to the device on which it is shown, making sure your users always watch the video in high quality.
If you’re on the move and need to show brand assets to a customer, you can always pull up our Digizuite™ Mobile app and get instant access even offline. The power of our DAM software is right in your pocket.
Curious to see our
DAM software?
We’d be happy to give you a tour of Digizuite™ Media Manager.
