How a Digital Asset Management platform can help drive revenue growth
At some point across all industries, it’s inevitable: every business must grow.
Think about it: how often do you actually hear business leaders say that they would be happy for their company to simply maintain “status quo”? (We’re going out on a limb to guess that you’d hear that rarely, if ever.)
After all, the goal of any corporation is to maximize profits for its board and stakeholders, and to do this, it must keep – or beat – the pace of its competitors.
While there are, of course, many ways for a business to achieve significant growth, one sure fire corporate expansion strategy is through the omnichannel.
What is the omnichannel and what does it mean for business expansion?
It would be easy to assume that ‘omnichannel’ just means making content available to your customers across multiple different channels.
That, however, is just a multichannel strategy, which simply makes content available through both online and offline channels. There are limits to a multichannel approach to commerce, though, because there is no focus on blending and aligning all the messaging and experiences that is delivered every time a customer tunes into your brand.
An omnichannel strategy, on the other hand, takes a multichannel strategy a few steps further.
The omnichannel business approach involves not only making content available across all different channels, but also creating cohesive, unified experiences out of all these touch points with any given company.
With the undeniable power and scope of this business approach, omnichannel marketing and selling (thus improving the overall customer experience) translates to significant business growth for companies who do it right.
Research shows that over 70% of consumers use more than one channel during their shopping journey. And that these customers are more than 250% more likely to buy if they use three or more channels.
The heart of the omnichannel experience (and potential complexities)
Content is the foundational building block of every customer experience.
No matter how or where a customer interacts with a vendor, a customer experience involves the consumption of content.
Think about all the content your company puts out to stimulate conversations with customers and prospects: all the digital assets that make your website what it is (including your ecommerce platform), such as blogs, ebooks, 3D product images and even instructional videos.
In an omnichannel environment, all this content must ring the same tune – in all forms and across all channels – to make a buyer’s journey as clear and simple as possible.
Content updates must happen uniformly across all channels, too. This can be an extremely complex process to manage and keep track of, especially considering the growing number of content types and distribution channels.
And let’s be clear: it is downright impossible to manage omnichannel content production and delivery with manual methods.
Instead, an omnichannel content execution and distribution hinges on a technology platform that automates and streamlines content production and delivery processes.
Building your content engine to fuel major business growth
It may seem obvious, but the customer experiences and content we speak of is composed of different combinations of digital assets – images, videos, documents, audio, graphic, animations, archive, 3D, and VR/AR files.
So, an effective way to achieve omnichannel success is to leverage a digital asset management (DAM) platform that houses and manages all your digital assets. Digital asset management is the core of your content experience. Through automation, extensive workflow and sophisticated metadata capabilities, it can reduce content creation costs, increase operational efficiency, improve rights management and compliance.
If you’re the kind of company that has hundreds of thousands of digital assets in all different kinds of formats and many brands to manage, as well as offices, distributors and employees scattered all over the globe, a DAM platform is something you should seriously consider.
Without it, your company will need to rely on manual data management, which is incredibly time-consuming and makes human error inevitable. The delay in content distribution leads directly to delays in product times-to-market and related marketing campaigns.
Get ahead of the omnichannel revolution with a modern DAM platform
It takes more than a dedicated, customer-focused workforce to give your customer and potential customers exactly what they want. Meeting customers where they are these days is so complex, as omnichannel buyers jump between different touch points and expect consistent, and personalized experiences at every turn.
It’s not a matter of working harder to meet omnichannel customer expectations – it’s all about working smarter.
Download this guide to learn more how you can use DAM platform to enable more powerful omnichannel experiences and reach higher revenue potential.
