Why you need librarian skills in your marketing team

Why you need librarian skills in your marketing team

While it may seem easy to produce rich media content such as images, videos, and presentations, remembering where you actually stored it is a complete different story. If your content is hard to find, no one will be able to reuse it and your content may lose its value.

A digital library with automated workflows

By using a comprehensive digital asset management system as your digital library, you will have countless opportunities for automated workflows and processes. Within traditional libraries, the ability to find works of interest is directly related to how well they were cataloged in the first place. The same goes for your digital library. All you need is a data-driven person to keep track of the big picture and always have the accessibility of digital assets in mind.

This is why you need old-fashioned librarian skills in your marketing team. Efficient librarians are typically driven by helping users find what they are searching for even though the users might not know what that is. Our CMO, Rikke Hestbæk, explains in this Sitecore blogpost.

Take a tour in Digizuite™ Media Manager - an automated digital library that you can access and manage anywhere, any time and on any device.


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