The Media Center for anyone, who wants to know anything about Denmark
When you are a tourist organization and wish to display all the beautiful places your country has to offer for visitors, guests and tourists – what do you do? Our customer, the Danish tourist organization VisitDenmark, has just recently launched a new version of their media center, using Digizuite Media Manager, for easy access to the stunning imagery and video content that will be used to promote Denmark globally. The brand portal comes with detailed search capabilities and improved look and feel. Anyone can access the visual content from smartphone, tablet or desktop.
“It’s important to promote and protect our brand and we have both a digital communications strategy and a brand strategy that are explicitly set out at branddenmark.com. Our DenmarkMediaCenter.com and branddenmark.com are the two most important tools for inspiration and safeguarding of Denmark’s brand. The Media Manager gives us full control of the images that are used to market Denmark”, says Maria Schrøder Bilde, Online Coordinator, VisitDenmark. Read the full customer case study here.
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