How the BMA is optimizing branding processes with DAM for Sitecore

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Our customer, the British Medical Association, is the trade union and professional association for doctors and medical students in the UK, representing more than 160,000 members present. Their goal is to provide their members with support and knowledge on what’s going on in their inudstry using a wide array of communications channels. To present a better end-user experience for its members, the BMA is integrating key software systems that talk with each other to achieve smooth and integrated workflows when working with rich media content.

All image, infographic and video content and brand elements are available in a brand central with direct integration to their key software tools, including Sitecore, using the Digizuite™ for Sitecore module.

BMA’s Head of Digital Communications Strategy, Stewart Atkins says: “The fact that it was able to integrate with Sitecore, our primary content management platform, was a key decider in going with the Digizuite™ product”.

DAM for Sitecore enables their employees to store, manage, develop, convert, distribute and repurpose all their digital assets across a host of channels.

 

 

BMA successful digital transformation 

Find out how the British Medical Association is successfully executing their digital transformation and branding in our new digital asset management customer story.