What is a Digital Strategy?

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A digital strategy is all about business objectives

A digital strategy is a tactical plan of accomplishing a business objective with the help of digital tools. The plan has a clear definition of the responsibility of each team member, what needs to be done, when, where and how the plan is executed. A business objective must be measurable to be able to improve the status quo of the business.

Why do I need a digital strategy?     

The purpose of defining a digital strategy is to ensure a holistic approach and align the company’s digital efforts across different business areas in the organization, e.g. marketing and corporate communications, HR, product development, customer service, business development etc. The digital era has unleashed a limitless number of opportunities across digital channels to help grow your business and build your brand. It is important to bear in mind that your company does not have to be present on all digital channels and social media platforms – a direction is needed. Without a strategy, the company will function like a ship in the middle of the ocean without navigation, letting the waves drag you in every possible direction.

What you need to know before executing your digital strategy

Before you can define and execute your digital strategy successfully, several components must be outlined in order to achieve a beneficial and agile outcome. Place a key employee to perform as a digital strategist who will be responsible for developing and overseeing the strategy and nurturing the teams’ creativity. The digital strategist will also make sure that the tactics are executed in satisfactory way and quickly follow up on methods that do not deliver desirable results.

Having the right technology and tools is essential for making the digital dream come true. 74% of business executives say that their company has a digital strategy, however, only 16% of executives state that their company actually possesses the skills and capabilities to execute their strategy. Since digital efforts are centered around content, the power of a digital asset management system will come in handy. With the increased focus on content and the fact that content management budgets have increased by 15-20% since 2013, the need for investing in tools that can manage and distribute different file types simultaneously across multiple channels is still growing. A digital asset management system performs as the heart of a digital strategy. With the help of automated and optimized digital processes, and security controls when archiving, searching and sharing digital content, you will be empowered with a strong digital engine to reach your goals.

With the right tools, you will be able to support, enforce and execute your digital strategy and reach your business objectives.

 

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