How to maximize the work-from-home experience for marketers
Before COVID-19, working from home felt like a perk for many of the people whose companies allowed them to do it. Now, though, at this point in the pandemic’s progression, working remotely feels normal at best, and stifling and isolating at worst.
As of the halfway point of 2020, some experts are calling the economy of today an official “working-from-home economy,” with more than 42% of the U.S. labor force working from home full time. For perspective, when you take into the number of people unemployed, this translates to twice as many people in America working from home as those onsite.
So with so much of the corporate sphere operating outside of brick-and-mortar offices, it is important to make sure that everyone in your workforce has exactly what they need to be at their most productive and their most creative. In other words, people should have all the tools and resources they need to forget they aren’t sitting steps away from their colleagues and collaborators (and that they are working just steps away from where they unwind after the workday).
These tools and resources must fuel remote collaboration and streamline processes, eliminate the all-too-common tangled web of task trackers, document storage, and other productivity tools. Fortunately, there is a solution. Specifically, it is with a sophisticated, cloud-based Digital Asset Management (DAM) system that you can do away with clunky, multi-channel approaches to remote collaboration.
Look for a solution like the Digizuite™ DAM, with file sharing, editing, and workflow tools. With these capabilities packed into one single software solution, it is simple to coordinate your distributed teams, assets, and projects across various living rooms, kitchen tables, and home offices.
File sharing and organization
For workers to be happy and productive (and at their most brilliant) from home, they must be able to access files from anywhere – either from their couches while using a laptop, or when they’re only plugged in on a smartphone during a work break at the park or while running an errand. And, this is all possible when they can grab and work with assets from a flexible, mobile-friendly DAM system.
Digizuite allows for bulk tagging and collection grouping, making it easy for teams to zero in on exactly what they need, when they need it. No longer is it necessary to send and field messages like, “hey, can you please send me an image of X-Y-Z when you get a second?”.
Image, video, and document editing
It’s common for us to think of the images, videos, and even documents that we create as works of art. And as hardworking marketers, we absolutely should take a lot of pride in our work. So, not only do we need a way to produce autonomously, but we also want to work with solutions that guarantee a certain level of file integrity (which is, according to Techopedia, “the process of protecting a file from unauthorized changes, including cyber-attacks”). The Digizuite DAM system does just this, automatically creating records for every file whenever it is altered, downloaded, and so on.
This way, when social media managers need to modify a specific image for a campaign, they can access, modify, and download it for use across the platform – all without replacing or compromising the original file and without having to involve the creative team. The same goes for documents and videos, and every other asset managed within the DAM system.
With version protections and security, your colleagues – even the most technologically-averse – can enjoy the software knowing that any file they access will always be recoverable… even after numerous accidentally saved edits.
Clearly, this is a solution that empowers independence among workers while automatically keeping everyone on the same page.
Annotation and collaboration
Many professionals hail virtual meeting platforms as the champion technologies of the pandemic. However, while team meetings have their benefits, they can be redundant and sometimes even draining. Leveraging Digizuite DAM’s collaboration tools, though, marketing teams can get all the collaboration benefits of meetings without spending the time participating in them. Using the DAM system, creatives can provide their feedback directly to an image or video, adding notes in sidebar comments. Also with this functionality, sales team members can provide commentary on slide decks and assign tasks to their colleagues.
This direct annotation process also means that Digizuite users don’t rely on messengers, emails, and other similar avenues for sharing feedback. With this centralized platform, it’s impossible to overlook important edit requests, suggestions, and other clarifications.
Embracing the at-home normal with Digizuite
If the last few months have taught us anything about business, it’s that adaptability separates successful companies from struggling ones. Perpetually evolving circumstances require companies to invest in tools like Digizuite’s DAM software, that are both reliable and flexible, and that empower teams to hit every curveball with both competence and confidence.
Curious to see our DAM system in action?
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