Your digital landscape is evolving and your customers expect to reach you on multiple channels, demanding seamless experiences at any hour. We know that:
- 60-80% of the buying process takes place before the customer even contacts you
- 70% of B2B buyers watch a video before purchasing a product
- 46% of B2B researchers are 18-34 years old
To be able to these demands and make your brand stand out in a competitive market place, an explosion in content production is arising – resulting in a threat as well as an opportunity for most companies. Creating new, fresh content and pushing brand messages to the right users on the right channels at the right time is a key factor in generating relevance, but do companies have what it takes to deliver?
In the future, you will have more channels, more digital assets, multiple types of devices, while more content is created not only by the marketing department but external stakeholders as well. Some companies tend to build silos, others enable cross-channel management. A strong digital presence can be made easy with the help of digital asset management, giving you a complete overview of your digital assets stored in a central repository.
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Are you interested in exploring how you can harness your digital business opportunities?