How Automotive Companies can Benefit from Digital Asset Management Software
Marketing an automotive company has grown harder than ever before.
Competition based on pricing alone can no longer be a prerequisite for increased sales.
According to Autotrader, 54% of customers say they are ready to purchase a car from a company offering them a better experience, even if they do not have the lowest prices.
So what is a better experience?
Well, potential customers are searching for easy-to-digest information about car purchases online. Videos and images of how cars and motorcycles look and feel will influence their buying decision.
For automotive companies, this means providing a better customer brand experience where consumers can compare cars, trucks, and motorcycles online, find better deals, read reviews, and watch videos.
Providing a better customer experience involves the use of digital assets. Automotive digital assets are any digital content (photos, videos, documents) that automotive businesses leverage to create value, increase sales, and decrease cost - becoming the new competitive advantage.
Concerns when dealing with digital assets online
Automotive companies struggle to manage online assets effectively. Digital assets often get misplaced, disorganized, lost, incorrectly labeled, and are problematic to locate.
As the amount of digital content produced increases to satisfy demand, it becomes even more infuriating to manage.
Other concerns with managing digital assets are
Setting uniform standards of use. Before using digital assets, marketers must establish clear guidelines for safeguarding their digital assets. Marketers must name, tag and organize their assets with metadata to conform to these standards. Furthermore, automotive marketers must collaborate with their IT department to ensure they can customize and set up the software to match their preferences and integrate with existing product information management (PIM).
Lack of control and accessibility. Losing control over digital assets could result in copyright violations, data loss, retrieval, and duplicate content. Precise content management eases the burden on the teams responsible for managing digital assets.
Size and complexity. Different digital assets are bigger than others, 'heavy' video files are not suited for web use as they slow down page loading but are ideal for social media. Separating what should be used for what is complex and laborious.
A lack of security and compliance. Providing a safe and secure environment for automotive digital assets is the most crucial component of managing them for automotive companies. Digital asset security is a top priority for automotive organizations since it may contain sensitive data that should not be accessed or fall into the wrong hands. Marketers need to fine-tune who has what access to a digital asset and who can edit or delete it.
Why should automotive companies use digital asset management?
Digital asset management can help companies manage and protect digital content, including images, videos, and documents. Using DAM software to manage digital assets can help businesses save time and money by enabling efficiency.
Also, a DAM platform can help automotive companies track their customers' needs and preferences. By tracking customer interactions with digital content, companies can provide better customer service and improve the overall customer experience.
As the demand for automotive products and services increases, so does the need for efficient systems to manage digital content. With DAM software, users' brand assets are consolidated and contained in a single platform, which is critical for governance, efficiency, and scalability.
What advantages does DAM software provide automotive companies?
Automotive companies will notice several advantages when they use DAM software. One advantage is that it helps track digital content files associated with the company, ranging from images, videos, documents, and all digital content.
Furthermore, DAM software can help keep files organized and easy to navigate, particularly when multiple employees require access to the same file.
Another valuable advantage of using DAM software is that it can automate many tasks related to managing digital assets.
For instance, DAM software can help with tasks including resizing images or converting video files to different formats. Furthermore, DAM software, must offer a variety of features designed specifically for the needs of the automotive sector.
This must include:
A simple user interface to manage digital assets
Integrates with CMS, PIM and Integration with Adobe Creative Suite
Can store up to 1TB, and everyone can access the DAM on any device
Metadata tools to customize digital content and automatically tag digital assets
Can flag duplicates during posting or uploading
Reporting tools so that users can quickly find what is needed
Content analytics to find which assets are proving the most popular downloads.
Can separate access levels between admins, power users, and occasional users across physical locations worldwide.
How to select DAM software for an automotive company
First, users must understand digital asset management and its potential to help users' companies. Most premium DAM solution providers, like Digizuite, provide free initial consultations customized for users' specific needs and offer a demo.
DAM providers vary widely in terms of cost, features and capabilities, ease of integration, and customer service.
Once users have the software, enterprise implementation begins, including training employees on how to use the platform and setting up processes for managing digital assets. Finally, users need to monitor the system to ensure it is working correctly and make necessary changes.
The best DAM providers will automate this process so users do not have to spend time repeating tasks.
Digital asset management made easy with Digizuite
Digital asset management software provides car manufacturers with an effortless way to organize users' data so that everything is always easy to find, even when working remotely or across multiple regions.
With tools like this, employees worldwide can collaborate seamlessly and without interruption.
It is crucial to have a system that can handle the automotive industry's high demands and its customers.
By having a centralized system to manage digital assets, automotive companies can formalize their business processes and scale their content operations more effectively.
So, if your automotive company is yet to implement a DAM solution, book a demo with Digizuite today.
