Can you afford not to invest in users?
Authors: Allan Marcuslund and Jeppe Nørgaard Saxtorph - Product & UX Design, Digizuite.
As a recognized Digital Asset Management software vendor, we observe and interact with our clients while they use our products.
Why? Because the only way to create positive customer experiences is by engaging with the people who actually use our product every day.
Our customers choose Digizuite because of our product innovation, which is the result of significant investment in our customer feedback program. Not only do we react to their immediate needs, but we also have ongoing conversations with them to anticipate and resolve any future concerns.
We are passionate about involving our customers in the process of designing user experiences, then improving our product design based on user-centered design methodologies.
“The need for digital asset management is constantly changing. Being a part of Digizuite’s user testing panel allows hummel A/S to influence the roadmap of the Digizuite platform to suit the needs of a global business.”
– Thue Nielsen, eCommerce Business Developer, hummel
More than a product
We know that user-centricity demands a holistic view of where and how design and usability can make a difference for a customer. The combination of empathy, business and process understanding, and data, is the foundation of how we design and develop products at Digizuite.
Innovation through relationships and empathy
We value relationships with our users as it helps us understand their point of view. Through good relations built on trust, customer-centric teamwork and collaboration along with a non-selling approach, we have developed an engaging UX, feature and test program that will help us innovate even better.
The customer test program consists of a dedicated panel of passionate users from different industries – these users are our key contributors. They reflect the various roles and a variety of use cases of Digizuite products.
During meetings with our customers, we provide them with the newest DAM knowledge, inspiring innovative use case scenarios, and an opportunity for them to influence the Digizuite product roadmap.
Elements in the Digizuite UX and feature development test program:
User experience questionnaire and scorecard: A 7-point rating system with an option to add additional comments.
‘Thinking out loud’ tests where users are asked to say whatever they feel and think while using and discovering new features – all recorded on audio and/or camera.
Interviews – an open discussion about their needs, pains, and desires.
Internal and external prototype tests – online and on-premise.
Surveys about the product user experience.
How do we process insights and data?
We start an iterative process based on the collected video/audio materials, feature ratings and supportive notes in order to transform requests and ideas into tangible improvements and new features.
This process funnels down key areas of further development for Digizuite’s platform.
While in this iteration, we reach out to our users asking for feedback on specific product and design solutions. We collaboratively converge features into the best user experience possible.
Read part I of the blog series - ‘Great Customer Experience Starts With Human Insight’.
How can you contribute as a customer?
Our vision is to become a world-class leader in innovation methods, practices, and education to unlock business value for our customers. We invite all Digizuite customers that use our platform on a daily or weekly basis to reach out and collaborate with us.
We will continue to expand our user development test program - hopefully adding more passionate users this year.
“Being part of Digizuite’s further product development as a customer and user strongly empowers the feeling of being invested in the product, especially sharing ideas and business needs, which is very valuable and beneficial for both parties.“
- Digizuite’s customer in the Shipping Industry
Join our product test program
Please reach out if you are a current Digizuite customer and want to sign up to be part of our user development test program.
Allan Marcuslund
Head of UX & Product Design
am@digizuite.com
Next Up
Read our next blog post that features how Digizuite’s design system speeds up time-to-market.
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